Packaging and Pricing Strategy Essay Example | Topics and Well Written Essays - 1500 words

incase and Pricing Strategy - Essay ExampleOne firm that has successfully integrated into the Lowes paradigm is dark-green grapheme. I.-Introduction Lowes Home Improvement Warehouse is an American-based chain of retail home advance and appliance stores. The Mooresville, newton Carolina-based chain has grown from a tiny hardware store into the worlds second-largest home improvement retailer. (Fortune, 2008) Lowes is ranked 48 in the 2008 Fortune 500 Largest Corporations in America. (Fortune, 2008) The company has grown comprehensive and today, its stores offer around 40,000 harvest-tides in stock and even more crossways are available through their supernumerary Order Service. (Lowes, 2013) One of the most unique branding success stories within the Lowes family is Green fiber. Green character reference has developed the capacity to turn what has previously been an environmental problem into a major commodity in the building products industry. Green Fibers natural fiber deta chment offers a substantial environmental benefit do from 85 percent recycled paper fiber, Green Fiber insulation products divert millions of tons of paper from landfill separately year. (Green Fiber, 2013) As a natural fiber blow-in insulation made with no harmful chemicals, Green Fiber insulation products provide a safe option for builders and DIY homeowners that wish to improve the efficiency of their home insulation without introducing chemically treated materials. (Green Fiber, 2013) Product Description Green Fiber Cellulose insulating material provides a smart environmentally-friendly prize for home upgrades and new construction. Cellulose insulation is a cost-effective alternative to conventional fiberglass insulation. It provides a green, efficient, non-toxic, low-priced thermal solution that increases any homes efficiency and thermal qualities. Blow In Natural Fiber insulating material acts as a thermal blanket in the attic space of a home by increasing the insulation R-values and making homes more energy efficient. (Green Fiber, 2013) II. Current Product Analysis Green Fiber Insulation is currently the only cellulose-based insulation material offered by Lowes Home Improvement Warehouses. (Lowes, 2013) The main product competitor found on the shelves of Lowes is conventional pink fiberglass insulation that is change in rolls and bundles. The set up presentation of the product is adequate but not dazzling. The simple fact is that Green Fiber Insulation is treated just like its Fiber Glass insulation competitors. In Lowes Home Improvement Stores it is sold as a bulk basic material with limited product information beyond R-Value properties and immediate installation guides. The Product Life Cycle of Green Fiber Insulation is at an intersection point. Since the products introduction in 2000 cellulose insulation product sales have grown by everywhere 57%. (Green Fiber, 2013) Cost of Green Fiber Insulation is declining on a per unit basis because o f change magnitude sales. As profitability for Green Fiber has increased direct competitors (cellulose insulation producers) and indirect competitors (fiberglass insulation manufacturers) have regressed into the market and are attempting to challenge Green Fibers position.