Compare and contrast the marketing strategies used by Waitrose and Essay

Compare and contrast the food marketing strategies used by Waitrose and ASDA in UK . How do they determine the needs of their customer - Essay ExampleThe product should as well better the lives on the customers, who should forever and a day desire to come back for much this keeps a phone line at a competitive return since it is cap satisfactory of sustaining its customers. A marketing dodge should also be consistent such that, the marketing core remains the same. In this case, consumers will be certain of the product being sold. Hence, one should choose a certain appropriate market for his business and the marketing channels. In addition, a market for a business should be targeted such that, it is directed to the right customers. Normally, proper communication using right words attracts customers more hence, an effective marketing strategy must be communicative (Hoos, 2010). Marketing strategies are inclusive of three forces, namely, competitor, customer, and corporation. Ac cording to Jain, a good marketing strategy should include a clear market definition, a good match between corporate strengths and the needs of the market and a superior performance, relative to the arguing in the key success factors of the business (Jain n.d, pp 23). A good matching of the customer and corporations needs and objectives is important since it leads to a long relationship however, tilt must have an objective, for instance, the level of competition, which entails whether competition involves an entire market or a in a certain segment. Secondly, how to compete entails the means by which competition will take place, for instance, a product may be introduced to serve a particular proposition customers need. Thirdly, when to compete involves a waiting for a certain time to penetrate into the market (Jain, n.d, pp 24). Therefore, according to Analoui (2003, pp 241), an effective marketing strategy should prioritize demands and wants of customers, identify a market for the business, select a marketing mix and drive the firm in to a competitive advantage. Marketing strategies used by Waitrose and ASDA in United Kingdom and how they identify their customers Waitrose was founded by Wallace Waite, Arthur Rose, and David Taylor, when the self-service for product was introduced in 1951. However, it operates as a grocery retailer in the United Kingdom, and it is aimed at providing the convenience as supermarkets do, in terms of run and products that are of prize, value, and fresh and in variety. Waitrose mainly deals with food and drinks and targets the upper market, providing variety of their fresh and quality products. However, Waitrose faces competition from related firms like the Tesco this is due to Waitroses high prices, while consumer are capable of buying groceries in any place as long as the prices are friendly and the groceries are fresh. However, one of the strategy Waitrose has adapted in order to attract and sustain customers is product differ entiation and delivering product of high quality (Addidas 2003, pp 5). According to Chadwick et al, (2007 pp 14), Waitrose acquired 40% in LMS e-commerce grocery business to expand its online service. Due to technology, the online service was effective and able to serve customers anywhere in terms of home delivery of groceries